منابع مشابه
Examining Private-Label Brand Equity Dimensions: Do Brand Equity Dimensions Differ for Different PLBs of the Same Store?
Private-label brands (PLB) today are a well-established facet in many product categories worldwide, and as such have increasingly captured the attention of researchers. Even so, the consumer-based brand equity (CBBE) of PLBs (PL-CBBE) has remained largely unexplored (Cuneo et al 2012). To help fill this void, this study examines the CBBE and its underlying dimensions of two different product ca...
متن کاملPrice Competition Between National Brand and Private Label Food Products : 1966 - 1992
The presence and behavior of private labels add a significant dimension to price competition among the food system’s subsectors. Recent surveys in two college towns in Texas show a larger price difference between national brands and private labels than previous studies. The increase in price differences are attributed to “horizontal” and “vertica]” influences on priCeS and also to advertising a...
متن کاملFeedback Stackelberg equilibrium strategies when the private label competes with the national brand
We consider a noncooperative differential game where a retailer sells her own private label in addition to the manufacturer’s brand. We assume that each brand’s goodwill evolves according to a modified Nerlove-Arrow dynamics, in such a way that the advertising effort of one brand hurts the competitor’s goodwill stock. We characterize FeedbackStackelberg pricing and advertising strategies and em...
متن کاملConsumer Choice of Private Label or National Brand: The case of organic and non-organic milk
Introduction Since the 1970s and 1980s, private label products (also known as store brands) have seen great improvements in product quality and large gains in market share. Once considered a low-quality, low-price alternative, some private label products evolved to compete with high-quality, market-leading brands, including organic brands (Burt, 2000). Citing a study in 2006 produced by the Pri...
متن کاملCaffeine content of prepackaged national-brand and private-label carbonated beverages.
Caffeine is a well-known stimulant that is added as an ingredient to various carbonated soft drinks. Due to its stimulatory and other physiological effects, individuals desire to know the exact amount of caffeine consumed from these beverages. This study analyzed the caffeine contents of 56 national-brand and 75 private-label store-brand carbonated beverages using high-performance liquid chroma...
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ژورنال
عنوان ژورنال: Marketing and Marketing Research
سال: 2020
ISSN: 2074-5095
DOI: 10.36627/2074-5095-2020-2-2-104-118